Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis


Hmm. I bet the post title got your attention, but of course in this modern age of digital content we bloggers need headlines that pop through all of the noise and gain attention. It helps, of course, that I’m of the opinion that the headline (provocative or outrageous) has, as Henry Kissinger once said, the added benefit of being true.

Innovation, as practiced today in most corporations, is far too “easy” and commercialization is far too difficult. What if that statement were reversed? What if innovation was challenging and difficult, and commercialization were easy? Let’s explore, shall we?