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Nine Entertainment has consolidated its internal communications onto Slack, with all 5000 staff across its television, radio and publishing brands now using the platform on a daily basis.

Chief information and technology officer Damian Cronan told Salesforce’s World Tour in Sydney this month that following the pandemic, Slack had gone from simple messaging app to Nine’s “digital HQ”.

“We were a business that used to have different tools; half the business was on Microsoft, half the business was on Google,” he said.