NEW YORK--(BUSINESS WIRE)[email protected] announced today that it has partnered with Wipro Technologies, the global IT services business of Wipro Ltd.(NYSE:WIT),to create a global innovation tournament. The objective of this tournament is to select the best and the most innovative technology-based tools that have the ability to help companies gain a competitive advantage by increasing revenues, cutting costs and improving the customer experience. Participants will be asked to submit entries to the competition by November 6, 2009. The winners will be recognized at an award ceremony, which will be held in early 2010 on the campus of The Wharton School of the University of Pennsylvania.
The tournament is inspired by the recently published book, Innovation Tournaments: Creating and Selecting Exceptional Opportunities, by Wharton professors Karl Ulrich and Christian Terwiesch. One of the book’s themes is the way in which competition helps to jumpstart innovation. “We refer to it as a ‘brainsourcing’ competition because we are ‘crowdsourcing’ from the very best minds in both the academic and business worlds,” said Terwiesch. “It will be like the TV show, American Idol. You start with many aspiring contestants. They will participate in multiple elimination rounds. At the end, depending on whether the judges like their ‘act’, you will have some remarkably talented people remaining. That's a powerful metaphor for the Innovation Tournament.”
Wipro Technologies Partners with [email protected] to Launch Global Innovation Tournament