New rules that allow startups to raise capital by selling equity shares in the business could their jumpstart fundraising efforts. But the promising alternative way to attract investors also holds the potential for missteps that could have long-term financial implications.
Equity crowdfunding gives small businesses a new way to raise capital and small investors the opportunity to help build fledgling businesses from the ground up. The concept has gained considerable momentum outside the United States. In fact, in March, Mondo Bank, a banking startup in the United
