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LinkedIn is a great tool to help you grow your company, find job candidates, attract key employees, even find a buyer for your business. Whatever your objective, LinkedIn can be a remarkably effective tool, yet is misunderstood and underutilized by most CEOs/entrepreneurs I talk with. Like any other tool, it becomes more effective the more you use it. But even a minimal effort with LinkedIn can position you to reap real-world results.

You do not need to know anything about “social media” to use LinkedIn. You do not have to tweet while waiting at the airport or post photos of your board meeting or family vacation. There is no doubt, the more effort you put into this business communication tool, the better results you will get. My objective here is to give you the very basics required so others can identify you as a potential partner, seller, employer, buyer, etc.

To read the full, original article click on this link: Want Business Opportunities to Find You? Follow These 4 Steps on LinkedIn

Author: Todd Taskey