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Founded by Rich Bendis

There are lots of things in this world people get addicted to: alcohol, nicotine, heroin, sex, and iPhones just to name a few.

But perhaps the biggest addiction of them all is the addiction to our own ideas. Here's how it works:

We think something up. We feel a buzz. We tweak it, we name it, we pitch it, and POOF, the addiction begins.

At first, like most habits, it's a casual pursuit with a thousand positive side effects: increased energy, renewed focus, and a general feeling of well-being. Like wow, man. But then...

To read the full, original article click on this link: The Heart of Innovation: Are You an Idea Addict?