Nine in ten companies, globally, consider innovation as critical to preparing for the upturn. And despite the recession, the world's leading corporate innovators increased research and development spending in 2008, says a study.
Dr Hatem Samman, Director, Ideation Centre, Booz & Company's think tank in the Middle East, told Emirates Business: "Innovation is not a choice, it is imperative as it is the way forward. Innovation is important not just for companies but also for countries and individuals. Where will we be without it? It is especially important for companies as it helps them increase their market share, boosts growth and increases prosperity. For example, let's take the example of computers, one of the great innovations of our times.