SAN FRANCISCO — Eric Firestone began a new job at a Web start-up here three weeks ago, and he’s already thinking about what he might do next. But that’s just fine with his new employer.
The company, a service to turn cellphones into credit card readers, lured Mr. Firestone from Apple partly with an unusual pitch: it promised to give him weekly lessons about starting his own business someday, including how to find venture capitalists to finance it.
Mr. Firestone, a 28-year-old software engineer, said he could try to get financing for a start-up from venture capital firms now, “but I feel like I’d be having a hard time. Here you get to learn.”
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Author: CLAIRE CAIN MILLER
