A while back I emphasized how important is to have a company website these days (Publish Your Website Or Customers Won’t Find You). I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites. Unless someone searches for your company by name, it won’t show up in the first few pages of any search results.
Search engines are programmed to rank websites based on their popularity and relevancy. These are subjective elements, but there are specifics that even a computer program can evaluate to set your ranking, and thus determine whether your site is alive and a good match to a specific search request. Yet recent research indicates that almost half of small business websites are still missing these basics, and thus are essentially dead to the search world.
To read the full, original article click on this link: Startup Professionals Musings: Many Websites Look Like Zombies to Google Search
Author: Martin Zwilling
