Thanks to social media, you can’t really ignore your competitors like you used to. I mean, you can, but it’s a lot more obvious that that’s what you’re doing. You’re both on Twitter. You’re both on Facebook. You’re both using the same tools and communicating in the same space to a very similar group of people.
So how do you handle competitors in this new world? You embrace them and build your business by promoting your competitors, opening the doors to new alliances, potential partnerships and the knowledge that you make one another stronger.
I know, it sounds crazy and all new-agey, but it’s really quite simple. How can you build up your own business by promoting a direct competitor? Here are a few ways.
Build Your Business By Promoting Competitors | Small Business Trends