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Christian Renaud is a former Silicon Valley executive who founded Startup City Des Moines, an incubator for tech startups. / ANDREA MELENDEZ/THE REGISTER

1 You have to lead. "Individuals who aspire to work at technology startups want to be part of something greater than the sum of its parts. Having an ambitious plan for market domination will attract the people and culture you want to cultivate in your company. Many workers in central Iowa's large companies don't see how their contribution makes a difference, and are looking for somewhere they can make their mark."

2. Disrupt. "The industry is full of incremental startups who all describe themselves as 'The next (fill in successful startup).' Be revolutionary and disruptive, not evolutionary and copycat. Being in the Midwest means that we have to work harder and smarter if we want to succeed. There are better-financed startups on either coast waiting to knock you down and steal your lunch money."

 

To read the full, original article click on this link: Five things you should know about starting a tech company in Iowa | The Des Moines Register | DesMoinesRegister.com