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Pinny CohenAs an entrepreneur, you often need to make do with less, go up against larger competitors, and take big risks. One of the most important tasks for you to complete is figuring out your raison d’être, or “reason to be”.

What I mean by “reason to be”, is you need to figure out why you are doing what you are doing in the first place, what your goals are, and why you are the right person at the right time to get it done.

Original Article: Entrepreneur 101: Find Your “Reason to Be” » Life of an Internet Entrepreneur