When we encounter people and organizations the initial experience speaks volumes to their purpose. Our first experience with people and organizations is with their media. Media now reflects intentions that are immediately transparent and if not designed with a “social element” the experience reflects an anti-social purpose. Anti-social experiences are not relational.
What Is Your Purpose?
Purpose reflects a person or organizations thinking aimed at achieving a goal in a given system, whether human or machine. Its most general sense is the anticipated result which guides decision making in choosing appropriate actions within a range of strategies . Purpose serves the intent of ones actions which are reflected in subsequent communications that relate to said actions. In today’s eco-system of social media one’s purpose is detected by the context of the content people and organizations propagate. Content attracts us to a destination, your site, and when we get to your destination the experience better reflect our purpose, not yours.
Original Article: Social Reality: Their Purpose or Ours? | The Relationship Economy......
