PHILADELPHIA — The Comcast cable guy and his truck are getting a new look.
The Philadelphia cable giant last week said it would rebrand its TV, Internet and telephone services as Xfinity on Friday to signal to customers that this isn't the same old company.
Comcast will remain as the corporate name, but the company will emphasize Xfinity in advertisements and on 24,000 service trucks and thousands of employee uniforms.
The new brand name will first appear in Comcast ads around the time of the Winter Olympics in 11 markets, including Seattle, and will then appear in Comcast's cable franchise areas in other parts of the country.
To read the full, original article click on this link: Business & Technology | Comcast says new name Xfinity is a signal of innovation | Seattle Times Newspaper