Every year Edelman releases its Trust Barometer report (Executive Summary) to measure consumer confidence in business and, if we’re taking a cue from Chris Brogan and Julien Smith, identify the biggest ‘trust agents’ helping them to make their decisions. This year the findings are getting some people wondering about the overall impact on social media.
Social media has always “worked” because people trusted the advice and recommendations of people ‘like them’ over the cold marketing they were accustomed to. They trusted that their friends and people who valued the same things were better able to help them make decisions than the absent CEO or marketing department of a company. However, thanks to the flood of noise and the emergence of large, impersonal social networks, people are losing trust in social connections and those ‘like them’. Instead, they’re leaning more towards experts, with a strong rise in the transparent CEO.
To read the full, original article click on this link: Getting Bloggin’: Customers Trust Transparent Experts | Small Business Trends
Author: Lisa Barone
