As Executive Director of the National Angel Capital Organization, I am constantly asked what business angel investors are looking for by entrepreneurs.
There is no one-size-fits-all answer. Entrepreneurs must always remember that angels, acting alone or in groups, are all individuals, with their own motivations for and interests in investing.
Some angels will only invest in one industry. Some angels will invest in many industries. Some angels will be extremely hands on – even taking senior roles within their investee company – mentoring the company and leveraging their network and expertise to help insure its success. Some angels will invest in a company and leave it to other investors to help ensure the company’s success. No one size or set of motivations describes all angels.
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