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There are many different challenges and difficulties facing a start-up business, ranging from cash flows to marketing to protection. This column, the first in a series, deals with the importance of protecting one’s intellectual property (IP).

Many readers will identify with a story about a certain lecturer at the University of Pretoria who started dreaming of a financial empire.

He went to the trademarks office in Pretoria, and did his own searches there to see if the trademarks he wanted to use were available and could be registered. He then set about registering the trademarks he wanted.

This person was none other than Anton Rupert, founder of Rembrandt.

To read the full, original article click on this link: The importance of trademarks | TechCentral

Author: Don MacRobert