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Offering incentives, goals, and prizes to users through game mechanics is hardly new. Most of us have long been accumulating points towards rewards with various frequent flyer plans, for example.

But perhaps due to the success of companies like Foursquare and Gowalla, it certainly does seem as though every new site, service, and application now includes some sort of game feature in order to encourage adoption and use. In a recent blog post, Mojopages CEO Jon Carder calls game mechanics "the new black" and argues that game mechanics will become more and more ubiquitous as companies realize that customers are drawn to sites that make interaction "fun, rewarding, and even addictive."

So, will incorporating game mechanics into the design of a new product, service, or application become a requirement for startups?

To read the full, original article click on this link: Got Game? Does Your Startup Need to Think About Game Mechanics?

Author: Audrey Watters