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Thanks to the most devastating recession in decades and dramatic shifts in the venture industry, finding investors to write those first checks is a frustrating, time-sucking process for entrepreneurs – but that doesn’t mean they can’t be particular.

If you’re startup owner, it’s important to remember that you don’t need to take money from just any VC.

Venture capital, at its core, is the business world’s equivalent of a long-term, nearly inseparable, relationship.  You are marrying your investor.

Like any good relationship, it’s best if the two parties have a lot in common. They should have experience in the same areas. They should be good communicators. There should also have good give-and-take skills, as well as mutual tolerance, because periodic disagreements are inevitable. What counts when that happens is whether those disagreements can be resolved amicably and successfully. If these situations aren’t met, the venture capital you attract is just fool’s gold.

To read the full, original article click on this link: It’s a relationship, not a transaction: Tips for fundraising entrepreneurs | VentureBeat

Author: Nat Goldhaber