Robert Brands is an innovation coach with a lot of experience with
real-world product innovation. It’s no surprise then that his book, Robert’s
Rules of Innovation: A 10-Step Program for Corporate Survival,
is heavy on the consumer products side of innovation. Nevertheless, the
10 rules he presents can be applied in any setting.
Innovation is first a leadership issue. Innovation begins with the Chief Executive Officer who has to be the Chief Innovation Officer. It is the important first step.
To read the full, original article click on this link: Leading Blog: A Leadership Blog: Where Does Innovation Begin?
Author: LeadershipNow
