One of every five companies in the Fortune 900 index are headquartered in disadvantaged urban areas, yet most neglect their neighbors.
“These companies are huge employers that purchase hundreds of billions of dollars in goods and services annually,” writes Harvard Business School professor Michael Porter in BusinessWeek. “But they ignore the impact they can have on the surrounding community and how their neighbors can affect their own productivity, hiring, customer base, and reputation. While almost all big companies have active charitable programs and give to social service organizations, they rarely grasp that helping revitalize their local communities can enhance their competitiveness.”
To read the full, original article click on this link: Michael Porter: Largest Companies Must Help Poor Urban Neighbors | The View from Harvard Business | BNET
Author: Sean Silverthorne
