Another profitable quarter and another hit to RIM’s stock price. People are buying Blackberries, but investors are not buying RIM. Why? Short answer. No buzz. Despite continuing to reign supreme as America’s smartphone of choice, RIM’s Blackberry devices are not creating enough excitement in the market. Sure, RIM saw 20 percent profit growth in the first quarter of 2010, but they’ve also watched their market share dwindle as rivals Apple and Android grow. If there was ever a time for a change, it’s now.
BlackBerry, which is still ranked ahead of the iPhone and Android in worldwide popularity, can’t keep telling the market its working on an iPhone-killer that remains in the distant horizon. It needs a business makeover.
To read the full, original article click on this link: How RIM Can Bring the Sexy Back to BlackBerry: A Five-Point Marketing Plan
Author: Guest Author