Having a company blog is often touted as an key part of an SEO and PR strategy. And as someone who spends her day reading author, investor, entrepreneur, and company blogs, and then turning around and writing posts herself, I appreciate blogs that are useful sites for news and information.
But really, most of all, I love a good read. And I think a good read demonstrates that the value of writing and publishing far exceeds simply "press." A good read stems in part from good writing. And without laying out a whole writing teacher rubric here, I'll say that good writing stems from having well-thought-out arguments and well-crafted turns-of-phrase.
To read the full, original article click on this link: Why Entrepreneurs Should Write
Author: Audrey Watters
