1) Dennis Crowley — CEO Foursquare
Foursquare is a location-based social networking website, involving
an application for mobile devices and a game intended for registered
users. Through mobile websites, text messaging, or device-specific
applications, people are able to update their location and connect with
friends, while earning rewards for their online activity. The company
is “so hot right now” because it is in the process of adding on a new
promotion. Barbie, the iconic fashion doll manufactured by Mattel
(NYSE: MAT), will be used by Foursquare to advertise location-based
scavenger hunts. Text, photo and video clues for the hunts will be
provided by Barbie through the use of Twitter. This promotion,
officially happening on July 20th, 2010 is an example of how Mattel has
been able to expand into the digital and social media world of the 21st
century.
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