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In an earlier post titled “From Communities to Communes” we said ” Finding relevancy to “thinking” is typically found in smaller groups of people who seek knowledge and wisdom that reflects their beliefs. Common beliefs are what creates relational bonds. Haven’t you noticed that your “real” network is actually becoming smaller regardless of how many “followers and friends” you think you have?”

Communities have become a common way for brands, organizations and institutions to accomplish old business models. Old business models applied to use of social technology aimed to attract people into transactional traps by appealing to and creating self interest. Lets admit it. Getting your blog, your content and profile highlighted in one of  major media communities strokes the ego and fulfills the intended self interest, you are important and admired.  The people and organizations that run large communities make money from our content and pay us using the oldest currency in the world, popularity and sense of importance.

To read the full, original article click on this link: Communes vs. Communities |

Author: Jay Deragon