The two most common errors in positioning a company against competition are, strangely, opposites. Some entrepreneurs claim they have no competition, while others define their company’s offering and positioning by combining “the best” traits of 6 competitors.
This isn’t just a problem when pitching — it’s a problem when defining who your customers are, what they want and your role in the marketplace. Let’s break down the ways these fallacies manifest and what you can do instead.
To read the full, original article click on this link: The right way to position your startup against competition | VentureBeat
Author: Jason Cohen
