Between online video, DVRs, and on-demand cable the amount of time
people spend watching live TV (you know, with all of those commercials
that advertisers spend $70 billion a year on) is shrinking fast. Only
52 percent of American’s viewing time is spent on live TV compared to
online and time-shifting alternatives, according to a new survey of
1,000 American consumers by market research firm Morpace.
And that percentage decreases the younger the audience, with the key
18-to-34-year-old demographic watching live TV only 41 percent of the
time, versus 64 percent of the time for those 55 and older.
To read the full, original article click on this link: Live TV Is For Old People: Time Shifting And Online Make Up Nearly Half Of All Viewing
Author: Erick Schonfeld
