An ambitious new ad campaign by Crispin Porter + Bogusky tries to convince kids that baby carrots are like Doritos. (But what about the cheese dust?!)
Can the carrot industry sex up its image by branding baby carrots as a munchworthy junk food a la Cheetos or Lay's Potato Chips? Crispin Porter + Bogusky seems to think so.
The high-profile ad agency is launching an ambitious $25 million campaign to help the carrot industry compete with the junk food industry. The campaign is being launched with the help of almost 50 carrot growers, including carrot behemoth Bolthouse Farms.
To read the full, original article click on this link: Wanna Get Kids to Eat Carrots? Brand Them Like Junk Food | Co.Design
Author: Ariel Schwartz is a daily contributor at FastCompany.com and an editor at Inhabitat. She contributes to a number of media outlets, including SF Weekly, NBC Bay Area, GOOD Maga... Read more
