Social media are communications. While there are a lot of attention given to social media in essence the attention is more about communications than this thing we call social media.
Who Is Communicating?
Doc Searls coined the term “markets are conversations” and markets encompass suppliers, employees, customers and prospects, your market. While markets have always leveraged communications the dynamics of social technology are changing how markets interact with all constituents. When markets dynamics change then all things must change otherwise you will not keep the markets attention. If you can’t keep and expand the markets attention about your brand then someone else is likely to do so at your cost.
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