A 2010 study of 1,500 chief executives conducted by IBM's (IBM)
Institute for Business Value identified creativity as the No. 1
leadership competency of the future. This paints a broad role for
creativity in the business world in spurring economic growth. Creative
solutions are needed for organizations to thrive, but how can business
leaders deliberately increase creativity? Allow us to introduce the four
Ps of Creativity, a holistic model for looking at creativity that
leverages People, Products, Process, and Press to build creative
competency, develop radically innovative solutions, and increase
revenue.
Strategy No. 1 People: Form diverse teams adept at ideating, clarifying, developing, and implementing.
The Greek philosopher Plato believed people were born creative, but prevailing scientific research today refutes this theory. We now understand the question is not, "Are you creative?" but "How are you creative?"
To read the full, original article click on this link: Building a Creative Organization - BusinessWeek
Author: Alicia Arnold
