Is the Western world really suffering from a Creativity Crisis? “Yes,” according to a recent report in Newsweek that looked at scores on tests of creativity. The scores recorded on Torrance tests of creativity have been dropping since 1990, particularly among children. In comparison, IQ scores continue to rise with each new generation. Forget challenging the reliability of the Torrance scores. As Newsweek reports, the test appears to be a reasonably reliable method for predicting creative output. Further, no matter the accuracy of the test results, working to improve the quality of our creative thinking, our ingenuity, will generate numerous benefits to individuals and society as a whole. “The necessity of human ingenuity is undisputed,” according to Newsweek. We agree. And so do business leaders. A recent survey by IBM found that CEOs site creativity as the most important quality for leadership. The U.S. and the world need more great creative thinkers to solve many problems from economic and environmental to war and hunger. On an individual level, the only real defense against having your job shipped overseas is to be the person that creates ideas that lead to new profits.
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