In popular culture, the image is common: a lone wolf CEO rises to the
top of a competitive field by sticking to his guns and following his
instincts. In reality, businesses are made from networks, the result of
the collaboration between partners, advisors and distributors.
The social innovation practice at MaRS is embarking on a new project designed to help companies leverage contacts in their field to scale their businesses. The idea is to make efficient use of distribution channels, manufacturing capabilities and networking partners.
Every advisor at MaRS will tell you that the core to a successful business model is a clear and concise value proposition. If we take a step back and look at the value proposition of a sector in aggregate, certain commonalities emerge that help us evaluate points of collaboration between traditional competitors.
To read the full, original article click on this link: MaRS Blog – Innovation and Commercialization in Canada » Blog Archive » It takes a community to build a business
Author: Joseph Wilson
