With the online population growing at far greater speed in developing and emerging markets than in North America and Western Europe, the opportunities for businesses and brands to prosper on an international scale are vast.
So how can businesses build an accessible, global brand? The old adage ‘to go global you have to think local’ still rings true, but with the digital revolution in full swing, borders have become blurred and the need for a more unified ‘global’ brand that’s relevant everywhere becomes greater.
Today, the speed with which a brand message circulates around the Web is staggering. While the words and points of reference may need to be tweaked for each country and culture, the brand itself needs to adhere to a single philosophy regardless of location – a global brand.
To read the full, original article click on this link: 5 steps to creating a global brand | VentureBeat
Author: Christian Arno
