The reality is that Canada is not on the lips or radar screens of most people around the world. Clearly we have a huge job to even get noticed above the noise in key target regions around the world. To sustain a massive advertising campaign to gain awareness to attract foreign investments and talent is simply not possible for most communities.
While some cities in Canada are more recognizable than others due to past World Fairs and Olympics or the construction of a world famous tower, most cities in Canada are invisible at a global level. But imagine what we could do if most of Canada’s top cities got together and through the dynamic of a critical mass of over half of Canada’s population base, we took a collaborative approach to getting our consistent message out?
To read the full, original article click on this link: The Triangle - September 2010 Feature - Collaboration Canada - Canada's Technology Triangle
