I’ve always been a numbers guy. Growing up, I was always pretty good at math. And I enjoyed it – when I went off I thought I wanted to be a math major (until I figured out that at least at my university, all of the math majors were a bit off in the head (and, also, way smarter than me)). I ended up majoring in economics because the math parts of it were attractive.
So it pains me when I have to say that in business, our attempts at measurement are often ill-founded. Many times we end up using numbers as a defense against ambiguity and uncertainty. Most of the time, instead of trying to measure things, we might be better off just getting more comfortable with these states – because bad numbers are worse than no numbers.
To read the full, original article click on this link: Blogging Innovation » The Problem with Metrics
Author: Tim Kastelle
