if nothing changes, when will you run out of money?
Sometimes fear is a good motivator. In this case, fear takes the form of a tiny spreadsheet:
I know it's looks silly to name the very day that we run out of money — why not include the hour and minute too? Clearly it'd be more accurate to say "sometime in Q1 2011."
But the goal here isn't accuracy, it's motivation and focus. Nothing drives correct thinking about getting to profitability like facing your own demise. No hedging, no estimating, no complex Profit & Loss projections, just a date.
Confronted by an ultimatum, your thoughts crystalize. Maybe some of those things on your to-do list for this week aren't as important as you thought. Maybe you could get v1.0 out the door faster. Maybe you should be spending your time getting revenue instead of ruminating on the philosophy of startups with strangers in the comment section of some blog. (Err, except for this blog of course!)
To read the full, original article click on this link: Build your own Startup Death Clock
