When it's time to launch your startup, you probably know to have the press release ready to go out to the various publications you hope will give you coverage. But after you launch, how (and when and where) do you go about securing follow-up coverage?
The obvious answer is to simply continue the PR push. Keep trying. Although you might feel as though you are filling reporters' inboxes with email (and yes, yes you are), we are always looking for stories. So even though we might not write about you every time you send us an update, that doesn't mean you should rest on your laurels. New features and new partnerships are clear-cut reasons that you should contact us.
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But even when - or even if - you have no major updates to tout, it's still good to stay on reporters' radars. As we've written many times before, one of the best way to get our attention here at ReadWriteWeb isn't necessarily via email - it's by RSS. In other words, update your blog regularly.
To read the full, original article click on this link: Tips for Getting (Follow-Up) Press Coverage for Your Startup
Author: Audrey Watters
