No, this isn’t going to be a how-to about kissing. The K.I.S.S. Principle has been around for decades, but I am amazed at how few entrepreneurs apply it to their business. In case you don’t know what K.I.S.S. is, the acronym translates to: Keep It Simple, Stupid. Or, for those of you who want to be nice, Keep It Short and Simple.
Though this concept can be applied to almost any situation, for entrepreneurs it is especially important to be focused and not add complexity when it’s not necessary. Through my experience leading IdeaCrossing, I’m regularly amazed at how many entrepreneurs don’t apply this principle to something as basic as how they describe their startup in their elevator pitch.
Often descriptions are filled with industry-specific acronyms, technical terms, and things anyone else would need a Ph.D. to understand. These entrepreneurs get so passionate about their idea and showcasing what they know that they aren’t thinking of their audience. Truth be told, their idea could be the greatest thing since sliced bread, but if investors don’t “get it” they are going to pass and look for the next opportunity. So how can entrepreneurs simplify?
To read the full, original article click on this link: JumpStart: IdeaExchange Blog
Author: Tiffan Clark
