In May 2010 IBM published an international research study titled Capitalising on Complexity - Insights from the Global Chief Executive Officer Study.
Based on world-wide research with over 1500 CEO's and executives, creativity was identified as the most important leadership competency for enterprises seeking success in the contemporary business world. Business leaders at all levels realise that the complex situations they face cannot be approached in a routine manner, and therefore the quest for creativity starts.
But creativity is sometimes perceived as a fuzzy concept, applied to the use of specific techniques such as ideation, brain storming and so on.
To read the full, original article click on this link: Strategic creativity: Imagine the unseen - The Economic Times
