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Here’s the latest from VentureBeat’s Entrepreneur Corner:

How to make friends and influence people (and convert them) – Social media can be a good marketing tool for your company, but if you’re able to become a trusted resource for people via Facebook or Twitter, then you’re really on to something special, notes YoungEntrepreneur.com co-founder Adam Toren.

Is your product a “must have” or “nice to have”? - Many entrepreneurs are too close to their topic to realize where they really are on the user adoption curve. Are they building something essential or just something people would like. Lunsford Group vice president Bernard Moon describes the differences.

Entrepreneur Corner Roundup: Must haves vs. nice to haves and a particularly harsh lesson learned