What is the biggest deterrent to starting a business in this country? I don’t think there is much of a deterrent. (In 2013) we know that more than 520,000 new businesses started, so, as a consequence, we have more people that are wrestling with the challenges of how you scale a business.
I want to see a shift in emphasis from starting up to scaling up. I want to see “starting better” as a campaign. I want to see people using insight and access to data to make more informed decisions.
Image: Simon Devonshire: ‘I want to see people using insight and access to data to make more informed decisions.’ Photograph: PRÂ