In the early 1970s, if you happened to be hiking in the woods around Marin County, you might have witnessed a rather strange sight: on the paths traditionally trod by horses or backpackers, an increasing number of outdoor enthusiasts were careening down the hills on bicycles. At the time, what we know as mountain biking was unheard of – bicycles were ridden exclusively on properly paved roads and sidewalks. The modern distinction between “road bike” and “mountain bike” quite simply did not exist. Why would it if no one wanted to pedal up and down rock-strewn dirt paths?
But, sure enough, some people did think this breakneck activity was a good idea. Unfortunately, their bicycles were incapable of handling the tumultuous rides on which the daredevils took them. So, with remarkable ingenuity, the bikers began modifying their bikes – tougher rubber for the wheels, motorcycle-style braking mechanisms – and soon enough, they started selling these “clunkers” to less mechanically inclined experimenters. Today, the mountain bike market in the U.S. is worth nearly $4 billion.[i]
The experience of mountain biking is not unique – in the past twenty years, researchers have documented a wide range of industries that experience what MIT Professor Eric von Hippel calls “user innovation.” These range from semiconductors to software to windsurfing. The proliferation of inexpensive digital communication and prototyping methods is only adding to the amount of user innovation. According to von Hippel, this form of innovation is an important source of novel product concepts and, in turn, economic growth, but do the insights of user innovation theory apply to the experience of poor farmers in the developing world?