Your goal is to produce innovative products and services that provide value to people. Money is only a way of keeping score.
9. Perspiration, Not Inspiration
Innovation isn’t a flash of lightning out of nowhere. It comes from creating the right environment and involves a lot of people. At least put up lightning rods.
8. Forget Perfection
You don’t know what a perfect product looks like and neither do your customers. It doesn’t need to be perfect. It does need to be good enough to get people excited.
7. Challenge From Within
Your competitors surely won’t hesitate to compete with your products and services. If you obsolete your own product, at least you keep the business.
6. Limiting Labels
You define your products, not the other way around. You close off exploration when you say, “We’re a training company,” or “We’re a book company.” Apple Computer is now just Apple.