CLEVELAND, Ohio -- They were two MBA graduates short on cash but big on dreams: They wanted to take on a major corporation that controlled 89 percent of the pet insurance market.
Laura Bennett and Alex Krooglik didn't let the competition deter them. They formed Embrace Pet Insurance and started selling policies online 21/2 years ago. Now, PetInsuranceReview.com ranks Embrace as the No. 2 company in its field for customer service, beating out several larger companies.
Jumpstart offers a solid base for emerging Cleveland-area businesses
