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As if we needed another sign that Valentine’s Day is getting awfully expensive, the coupon Web sites have now gotten into the game.

LivingSocial offered deeply discounted candy to New York City residents on Tuesday. Two days later, Groupon offered $40 worth of flowers from FTD for $20.

These group buying sites may be trying to strike decent bargains for users. But now that so many people subscribe to their e-mails, gift givers have to be playing a weird psychic game with themselves. Will he know I used a Groupon? Will she think less of me for doing so? Cut-rate romance feels somehow wrong, so plenty of people simply pay up. It’s a special day, after all.

 

HAPPY VALENTINES DAY TO ALL IN THE BENDIS EXTENDED FAMILY.......RICH BENDIS

To read the full, original article click on this link: When Love Outgrows Gift-Giving on Valentine’s Day - NYTimes.com

Author: RON LIEBER