Plenty of entrepreneurs toil over finding a business name that aptly describes what they do. For Novotny, however, it was all about name recognition. CSI, which stands for Consulting Services Inc., is not a forensics unit like the ones on TV, but Novotny, a member of Choctaw nation, says, "It's an easy conversation starter. There's CSI New York. There's CSI Miami. So we're CSI Oklahoma. Anything to differentiate yourself and make you stand out helps."
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