Klout is the new Groupon. Everybody’s asking about Klout scores. We hear about Klout swag, Klout Kribs, and Klout parties. Every major blogger – perhaps to beef up their Klout score – is doing a story on… Klout.
And earlier this week, I saw a job seeker claiming he was denied an interview for a social media internship because his “Klout score was too low.” Then he asked, “Is there a way to game my Klout score?”
I admit I was/am confused. This Twitter account has been open just 2 months, he’s tweeted a total of 32 times to just 118 followers. And he somehow blames his failure to get an interview on some ever-changing score based on some always-modified algorithm that even its founders admit is “far from perfect”? And then he wants to “game” his score?
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