The next time you hear about a web business that will give its product away for free and 'monetize the eyeballs' that result, consider this: there is a finite pool of advertising dollars in the U.S., and that pool has shrunk 25% since its last apex in 2007.
That, contends ThingWorx co-founder Rick Bullotta, means every move made by even the most gigantic businesses on the web, including Google, Facebook, Twitter and Foursquare, is an attempt to steal a part of that business away from a competitor. In other words, they're all locked in a zero-sum game.
To read the full, original article click on this link: Oops, Here Comes the Next Dot-com Bubble - Technology Review
Author: Christopher Mims
