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Kevin Efrusy will one day go down in the history books as the venture capitalist smart enough to recognize Facebook for what it was--not just a childish diversion, but a potential business powerhouse. As a member of vaunted Silicon Valley firm Accel Partners, Efrusy has gone on to make other bets on social companies, and in 2009, he co-authored a white paper on the rise of the social web, stating that Facebook and Twitter were presaging “a fundamental disruption” in many other categories of Internet-based businesses.

Today, Efrusy, whom Fortune dubbed one of “8 Rising VC Stars,” calls the social web the “substrate” on which a slew of new businesses will be built--and which will prompt existing businesses to retool, just as legacy businesses retooled to take advantage of the Web. Fast Company caught up with Efrusy to find out more.

To read the full, original article click on this link: Baked In: The VC Who Discovered Facebook on Why All Businesses Will Become Social | Fast Company

Author: E.B. Boyd