CHICAGO--(Business Wire)-- A new book by two leading experts on innovation from Chicago explores some of the surprising new ways that large companies create innovative new businesses. The book, Grow from Within: Mastering Corporate Entrepreneurship and Innovation, published by McGraw-Hill reflects six years of research and provides a hands-on guide to finding the right approaches.
The authors, Robert C. Wolcott and Michael J. Lippitz, are leading authorities on innovation and corporate entrepreneurship at the Kellogg School of Management at Northwestern University and have worked with scores of large corporations on developing and implementing new business creation capabilities. Their 2006 article on The Four Models of Corporate Entrepreneurship for Sloan Business Review is still one of the site`s most often downloaded.
"Grow from Within" Shows How Companies Can Generate New Businesses to Drive Organic Growth Through Innovation
